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About

Okay, real talk — let me actually introduce myself.

No resume-speak here. Grab a chai, this'll take a few minutes.

About Me

The short version, the long version, and a few frames from off the clock.

Where I'm from

Nenu originally from Palnadu district, but Hyderabad's home now — has been for years. Cities like this teach you to notice things: how people move through a space, what makes them stop, what makes them leave. Turns out that's not far off from what good product design asks you to notice too.

What I actually do

I'm a Lead Product Designer, currently at Candescent, a fintech, working on product and platform design — developer portals, onboarding flows, sandbox environments, admin consoles, and discovery surfaces. It's not the flashiest corner of design, but it's the one where good work saves someone hours of confused back-and-forth. I also contribute to our internal design system, which is basically the shared vocabulary our whole design team speaks in.

How I think about design, broadly

I care less about which industry a product sits in and more about the same handful of questions: does this make sense the first time someone sees it, does it respect their time, and does it hold up once real data and real edge cases show up. That's why I've worked across fintech, e-commerce, travel, and media platforms without it feeling like switching disciplines each time — the craft transfers.

The side quests

I've got a running list of things I'm quietly building or exploring outside my day job: an idea around exporting Guntur chillies (yes, really — it's a whole supply chain rabbit hole I fell into), a concept for a small outdoor chai shop in Hyderabad, and Wagn — an app I've been designing for coordinating group road trips, because every trip I've been on has had at least one "wait, where did everyone go" moment. Not all of these will ship. That's fine, I like the thinking part too.

How I like to work

Cross-functionally, mostly. I spend a lot of time with PMs and engineers making sure what looks good in Figma actually survives contact with a real API. I mentor a couple of freelancers on the side, and I'm slowly moving toward more of a design leadership role — less "pushing pixels alone," more "helping a team make better calls faster."

If you're still reading

Cheers for sticking around this long — most people bounce after the second paragraph. If any of this resonated, or you just want to talk design — let's talk →

Hyderabad, IN Palnadu roots Product & platform design Design systems Chai shop dreamer Wagn — founder mode Mentor to a few freelancers

A few frames from off the clock

Long drives, seminar stages, kitchen experiments — some of it fits on a slide, most of it doesn't. Hover to tilt one.

Personal photo 1

Camera loves a character — I just try to bring one.

Personal photo 2

Moody light, better angles. Some habits die hard.

Personal photo 3

Team's out, energy's up — best kind of Saturday.

Personal photo 4

On stage talking UX at UXINDIA'25. Seminars are my favourite kind of Monday.

Personal photo 5

Best ideas happen over a flat white, not a whiteboard.

Personal photo 6

Long drives, longer views — a weekly non-negotiable.

Personal photo 7

Mentoring the next batch of designers, mostly through jokes.

Personal photo 8

Deal with it. Monday standup, survived.

Personal photo 9

Cooking is just user-testing for taste buds.

Personal photo 10

Somewhere between a road trip and a good playlist.

Personal photo 11

Slides ready, coffee ready, presenting in five.

Personal photo 12

Low-key chaos, high-key fun. That's the brand.

Personal photo 13

Some frames are just for me — this is one of them.

Personal photo 1

Camera loves a character — I just try to bring one.

Personal photo 2

Moody light, better angles. Some habits die hard.

Personal photo 3

Team's out, energy's up — best kind of Saturday.

Personal photo 4

On stage talking UX at UXINDIA'25. Seminars are my favourite kind of Monday.

Personal photo 5

Best ideas happen over a flat white, not a whiteboard.

Personal photo 6

Long drives, longer views — a weekly non-negotiable.

Personal photo 7

Mentoring the next batch of designers, mostly through jokes.

Personal photo 8

Deal with it. Monday standup, survived.

Personal photo 9

Cooking is just user-testing for taste buds.

Personal photo 10

Somewhere between a road trip and a good playlist.

Personal photo 11

Slides ready, coffee ready, presenting in five.

Personal photo 12

Low-key chaos, high-key fun. That's the brand.

Personal photo 13

Some frames are just for me — this is one of them.

Where to go next

See the receipts

The Work page has the platform-scale stuff, the Freelance page has the scrappier client projects.